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YOU INVEST IN HUNDREDS OF CANDIDATES. WHY SHOULD ONLY
ONE PLACEMENT CREATE VALUE?
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Private staffing agencies spend countless hours sourcing, screening, interviewing, advising, and building relationships with professionals. Yet the traditional agency model is built around one outcome: placement.
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One candidate gets the job. The others may have been excellent professionals who were simply not the right match. Some may need additional knowledge or professional development. Others may be strong candidates who lost out to someone with more experience. Your agency invested in every one of those relationships—but unless a placement is made, that investment traditionally generates no revenue.
HMN-Academy changes that model.
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Through the HMN-Academy Agency Partner Program, your agency can refer professionals to relevant certification and professional education programs and earn a 50% partner commission on eligible net tuition collected. Instead of your candidate pipeline having value only when a placement occurs, professional education creates an additional revenue opportunity alongside your existing placement business.
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BUT THE REAL VALUE GOES BEYOND THE COMMISSION.
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Your agency can also sponsor enhanced scholarships in its own name, giving candidates access to additional educational support because they came through you.
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That changes the relationship.
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You are no longer simply the agency that interviewed a candidate and moved on when someone else got the position. You become the agency that said, “We see your potential. Here is an opportunity to strengthen your knowledge, invest in your career, and come back even better prepared.”
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And there is a long-term benefit for your agency as well. Professionals who choose to invest in their own education are demonstrating initiative and commitment to their careers. As they strengthen their knowledge through HMN-Academy, your agency is simultaneously building relationships with a growing community of educated, motivated private-service professionals who may become stronger candidates for future searches.
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ONE CANDIDATE MAY GET THE JOB.
THE OTHER RELATIONSHIPS DON'T HAVE TO END THERE.
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Create another revenue stream. Invest in your candidates. Strengthen your talent network. Differentiate your agency.

Why Partner With HMN-Academy?
Every candidate relationship has value beyond a single placement. Staffing agencies invest significant time and resources sourcing, screening, interviewing, advising, and building relationships with professionals—yet only a small percentage of those candidates will ultimately be placed in any individual search. HMN-Academy gives your agency an opportunity to extend the value of those relationships beyond placement.
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Through the HMN-Academy Agency Partner Program, you can connect professionals with education that supports their next stage of career development while creating an additional revenue stream for your agency. A candidate may be preparing for advancement, transitioning into a new area of private service, strengthening gaps in professional knowledge, or simply looking for ways to become more competitive. With more than 50 professional programs available through HMN-Academy, your agency can connect candidates with education relevant to their experience, responsibilities, and career goals.
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The partnership also allows your agency to demonstrate a genuine investment in the professionals you represent. Agency-referred candidates may receive enhanced scholarship opportunities associated with your agency, giving you something meaningful to offer even when a particular interview does not result in a placement. Instead of the relationship ending when another candidate is selected, your agency can remain part of that professional’s development and help create a pathway toward their next opportunity.
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At the same time, your agency can earn up to 50% partner commission on eligible net tuition collected from qualifying referrals. This does not replace your placement business—it creates an additional revenue opportunity from a candidate network your agency has already invested significant time, resources, and expertise in building.
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The long-term value can extend even further. Professionals who choose to invest in their education demonstrate initiative and a commitment to professional growth. As candidates expand their knowledge and strengthen their understanding of private-service operations through HMN-Academy, your agency continues building relationships with a developing community of motivated professionals who may return as stronger candidates for future searches.
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Your agency already invests in finding great people. HMN-Academy helps you create more value from those relationships—supporting professional growth, strengthening your candidate community, differentiating your agency, and creating an additional stream of revenue.



Become an HMN-Academy Referral Partner
READY TO TURN YOUR CANDIDATE NETWORK INTO MORE?​
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Want to review the opportunity before applying?
Download the HMN-Academy Agency Partnership Overview for a concise look at the program, partner benefits, commission opportunities, candidate scholarships, referral process, and Founding Agency Partner opportunity.
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DOWNLOAD AGENCY PARTNERSHIP OVERVIEW BELOW ↓
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READY TO BECOME AN AGENCY PARTNER?
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Join HMN-Academy's growing network of agency partners and create an additional revenue stream while providing meaningful professional-development opportunities to your candidate community.
The first 20 approved agencies may qualify for Founding Agency Partner status and a 50% partner commission for the lifetime of their partnership.
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APPLY TO BECOME AN AGENCY PARTNER →
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